Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of TechTarget Research, the newest offering in the Company’s suite of IT Deal Alert™ products and services. The Company has tapped Ken Male, formerly of Gartner, Jupiter Research and Giga Information Group, to manage operations for this new venture.
The new offering will leverage TechTarget’s demand side data and analytics on technology deals across multiple sectors of the enterprise Information Technology (IT) market to build new intelligence and reports around technology adoption, market share, vendor performance, and more. TechTarget Research will focus on providing in-depth and actionable IT market insight for technology vendors as well as the institutional investor community.
“TechTarget occupies a unique spot in the Information Technology market as we sit squarely between technology buyers and sellers,” said Greg Strakosch, Chairman and CEO, TechTarget. “Millions of buyers come to our global network of more than 120 sites monthly to research and evaluate technology related to active projects and sellers leverage our network to engage these buyers. Analyzing the millions of activities of buyers and sellers helps TechTarget generate a vast amount of demand-side Deal Data™ that we will ultimately harness to provide unbiased pre and post-deal research to IT vendors and investors alike,” continued Strakosch.
TechTarget currently has access to pre-deal data on approximately 60,000 enterprises IT deals annually and generates more than 13,000 IT buyer survey responses monthly. TechTarget Research will collect and analyze post-deal data to provide the markets with a truly closed-loop view of enterprise IT buying.
As TechTarget’s new Senior Vice President and General Manager of Research, Male will oversee research design, production and go-to-market strategies. In addition, he will assist in contextualizing the wealth of data amplifying changes on a quarterly and annual basis.
Male brings over twenty-five years of experience in the IT industry creating and working for IT market research companies along with technology providers. Previously, Male was Founder and CEO of TheInfoPro, a firm specializing in data and insights used for strategic planning, technology benchmarking, competitive analysis and vendor selection/negotiation. After starting his career at EMC Corporation, he also held senior level positions at research and analyst firms Gartner, Jupiter Research and Giga Information Group. Most recently, Male headed worldwide benchmarking and data strategy for Apptio Corporation.
“TechTarget is already a leader in the technology media industry, and its focus on targeted content and intelligence for enterprise technology buyers positions the Company as a very compelling data source for the markets. The scale and geographic reach of our network will provide tremendous fact-based research and insight and we look forward to having TechTarget Research provide a new level of transparency to the IT industry,” said Male.
TechTarget Research products, services and reports will be available starting in the second half of 2015.
TechTarget (NASDAQ: TTGT)is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us@TechTarget.
©2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, IT Deal Alert and Deal Data are trademarks of TechTarget. All other trademarks are the property of their respective owners.
