IT technology media company TechTarget announced today that its first foray into blogging was received with open arms by IT marketers.
Promoted last week to an extensive database of IT marketers representing IT companies around the world, responses reflect initial enthusiasm for the blog.
“My Educated Guess – Marketing Answers for IT” (www.myeducatedguess.com), is a blog written by marketers for marketers. Authored by TechTarget’s Client Consulting department, the focus of the blog is to share best practices in online marketing based on experiences resulting from the department running hundreds of campaigns with technology marketing clients. “Meeting other marketers, as I often do in my position, we tend to have long discussions and email strings about what works and what fails. I have often wished I could capture these conversations to remember and build on them when a new situation comes up. Now, I think I’ve found a way. I created this blog with my client consulting team to share some of the decisions we, and our clients, have made in marketing to enterprise IT audiences,” said Marilou Barsam, SVP of TechTarget’s Client Consulting department and lead contributor for the blog. Barsam hopes to build a virtual community where marketers can share with one another what they’ve learned from their respective marketing experiences.
The Mission of Client Consulting
TechTarget’s Client Consulting team will author the blog by posting various marketing scenarios that reflect their day-to-day experiences managing online and integrated marketing campaigns for IT clients.
The team focuses on providing value-added services to our advertisers and sponsors. They ensure maximum ROI on integrated advertising campaigns by monitoring the performance of customer programs.
More than “campaign management,” Client Consulting manages lead-generating programs from start to finish by reviewing best practices based on experience and past performance metrics. The team then provides our customers with a strategic plan based on their marketing objectives and campaign expectations, and ultimately evaluate the results of their marketing activities.
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
