TechTarget Launches Instant ABM, a Powerful Account-Based Marketing Solution for B2B Technology Marketers

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABM™, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by providing marketers with instant access to named account prospects, leads and project insight to quickly deliver ABM value.

According to a recent survey from FlipMyFunnel, more than 64% of marketers are planning to implement account-based marketing in some capacity in the next year. But many companies are finding that they don’t have what it takes to effectively execute ABM on their own. In order to better scale and manage the complexity of ABM programs, 71% of those implementing ABM are turning to tools and partners like TechTarget to help them execute.

TechTarget Instant ABM is an integrated solution that allows B2B Technology Marketers to run robust account-based marketing programs providing:

• Instant access to new, verified active prospects from named accounts, updated weekly
• The ability to directly influence prospects at target accounts through lead generation
• Detailed intelligence on accounts planning to purchase
• Data-driven account-based banner targeting
• Continuous access to all of the above through TechTarget’s Priority Engine™ marketing intelligence dashboard.

Instant ABM is fueled by TechTarget’s unparalleled content depth and directly observed purchase intent data. TechTarget analyzes the weekly online activity of more than 100,000 accounts on its owned and operated network of 140+ sites and 5,000 enterprise technology segments. As a result, ABM marketers gain access to known buyers from known accounts with activity against relevant content. Instant ABM gives marketers an easy way to market to and get deep insight on accounts within their own named account lists.

“Account-based marketing success relies on accurate insight into intent. Unlike other providers, we don’t have to infer, sample or predict intent — we simply observe how accounts interact directly on our own network against highly specific IT content,” said Andrew Briney, Senior Vice President of Products, TechTarget. “Instant ABM allows marketers to leverage TechTarget’s deep intelligence on buyer intent and contact insight to build highly successful account-based marketing programs.”

To learn more about how TechTarget can optimize your account-based marketing efforts with Instant ABM, contact[email protected].