Information-technology (IT) media company TechTarget and leading call center networking organization, CCNG, announced today the formation of a strategic partnership to expand TechTarget’s highly targeted approach to the call center market. Working together toward this common goal, the two companies will combine their strengths and market knowledge to create a powerful micro-site that addresses the specific needs of the call center audience.
Launched on SearchCRM.com on March 24, 2006, the Call Center Info Center provides original editorial coverage of industry news, best practice insight and advice, call center case studies and success stories, announcements of local call center networking meetings, and online web seminar events.
Call center professionals have typically networked through face-to-face events and to date have not had a vendor neutral online resource to connect with experts and fellow peers within the industry. SearchCRM.com’s Call Center Info Center fulfills this need by showcasing a variety of editorial resources designed to assist call center leaders and managers in conquering their daily challenges — from people to processes to technology. The Info Center features access to two of the most respected experts in call center technology: Lori Bocklund, President of Strategic Contact, Inc. and Donna Fluss, Principal of DMG Consulting. Bocklund and Fluss regularly respond to site visitors’ questions about best practices and technology — including queries about average hold time and other metrics; addressing agent churn; how to evaluate outsourcing partners; and what to look for in call center applications. The Info Center also offers dozens of exclusive articles that delve into market trends (such as incorporating business intelligence and analytics into the call center) and research.
Quote from David Hadobas, President, CCNG
“We’re very pleased to have the opportunity to work with a leader in integrated media publishing like TechTarget on the new Call Center Info Center. They clearly recognize the unique information requirements of professionals who support the call center. TechTarget offers a wealth of editorial and information assets we can leverage to extend the voice of the call center industry. We’re pleased they have chosen CCNG as the partner to provide the industry perspective and subject matter expertise to deliver this unique new service.”
Quote from Mike Wallace, Vice President and Group Publisher, TechTarget, Inc.
“Working with CCNG to create the Call Center Info Center is a natural extension of our experience with the call center market. TechTarget has predominantly had an online focus with regard to the call center audience but by joining forces with market leader CCNG we are tapping into their local and regional networking expertise. We are very excited about this partnership and are looking forward to working with CCNG to achieve continued success in the call center market.”
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
About CCNG
CCNG is the number one industry advocate for call center managers -- providing programs on a local, regional, national and virtual basis. CCNG was incorporated in 1994 and has a unique focus of providing educational information and face-to-face networking through a membership organization. CCNG members are motivated call center management and industry professionals dedicated to the exchange of working knowledge and best practice strategies for the advancement of call center operations and call center professionals. CCNG offers membership at the individual and corporate level. www.ccng.com.
