Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced it recently acquired TechnologyGuide.com, Inc., a company with a portfolio of Internet content sites that provide product reviews, price comparisons and user forums for mobile technology products such as laptops and smartphones. Additionally, TechTarget acquired Ajaxian, Inc., a leading Web site and conference which provides content for the community of developers for ” Ajax” (Asynchronous Javascript and XML), a web development technique for creating interactive web applications.
TechTarget will operate the TechnologyGuide.com sites NotebookReview.com™ (notebook computers), Brighthand.com™ (smartphones) and TabletPCReview.com™ (mobile computing devices), and Ajaxian.com, as separate sites within the TechTarget network of media for targeted communities of IT buyers and decision-makers.
The acquisition of TechnologyGuide and Ajaxian increases the depth and range of TechTarget’s extensive portfolio of targeted IT resource offerings, further enhancing the company’s position as a top provider of targeted content for IT professionals, and supporting TechTarget’s ongoing, single-minded commitment to delivering ROI for its advertisers through its innovative, online advertising vehicles.
“TechnologyGuide.com is an ideal addition to our portfolio because IT professionals purchase a large volume of laptops, smartphones and mobile computing devices, so TechTarget now offers additional, complementary, in-depth content for our audience. In many cases the leading advertisers in these markets already advertise these products on other TechTarget sites, so we now have an even more targeted offering,” said Greg Strakosch, CEO of TechTarget. “And the addition of Ajaxian.com is consistent with TechTarget’s mission to develop content to support IT professionals using leading edge technologies.”
TechTarget acquired the businesses of TechnologyGuide.com, Inc. on April 26, 2007, and Ajaxian Inc. in late February, prior to the closing of its recent initial public offering. TechnologyGuide.com was advised in the transaction by The Jordan, Edmiston Group, Inc., a New York City-based investment bank specializing in the media and information industries.
For information on advertising and sponsorship opportunities with TechnologyGuide.com, contact Brian Beeler, General Manager, TechnologyGuide.com, 513-602-3767. For information on advertising and sponsorship opportunities with Ajaxian.com, contact Brian McGovern, Director of Sales, TechTarget Application Development Media, 781-657-1425.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 41 technology-specific Web sites and over 5 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and three magazines. TechTarget provides proven branding and lead generation programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© TechTarget, TechnologyGuide.com, NotebookReview.com, Brighthand.com, TabletPCReview.com, Ajaxian.com, and the TechTarget logo are trademarks or registered trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
