Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the acquisition of global BeyeNETWORK which includes websites BeyeNETWORK.com™, BeyeBLOGS.com™,BeyeRESEARCH.com™, and the related international-language sites.
BeyeNETWORK is a group of online technology sites that provide news, expert information and exclusive resources on the business information management lifecycle, including business intelligence (BI) best practices, business analytics, data integration, and data governance. All of the sites’ content is written by industry experts who share their experiences and research in a collection of articles, podcasts, and blogs focused on specific vertical industries. Ron Powell, BeyeNETWORK’s founder, will join TechTarget.
To coincide with the acquisition, the Company also announced the launch of SearchBusinessAnalytics.com, a website designed to empower today’s IT and business leaders with tactical and strategic resources for intelligent decision-making. The launch of SearchBusinessAnalytics.com represents an opportunity to expand beyond TechTarget’s existing portfolio of business intelligence media such as SearchDataManagement.com™ to attract a wider audience of BI professionals with a more granular analytics and performance management technology focus.
With more than 168,000 unique business intelligence and data management professionals across its combined media offerings, the Company’s BI media now represent the largest audience of business executives and information technology professionals researching BI technologies.
“The BI market is evolving toward a much stronger focus on analytics,” said Mike Bolduc, Publisher, enterprise applications media, TechTarget. “The combination of the BeyeNETWORK’s experts andSearchBusinessAnalytics.com resources greatly increases our value for both IT and business professionals researching new products and technologies in this market,” continued Bolduc.
The market for BI platforms will remain one of the fastest growing software markets despite the economic downturn, according to analyst firm Gartner Inc. In tough economic times, when competitiveness depends on the optimization of strategy and execution, organizations continue to turn to BI as a vital tool for smarter, more agile and efficient decision making. According to Gartner’s annual survey of CIO technology priorities, BI remained among the top five priorities in 2009 (and it was No. 1 in each of the previous four years).
“BI and analytics play an integral role in an organization’s enterprise application strategy as executives continue to depend on data to make better business decisions. The addition of the BeyeNETWORK andSearchBusinessAnalytics.com complements our comprehensive coverage of the enterprise application stack, focusing on databases, applications, middleware, integration, business intelligence and analytics,” said Bolduc.
TechTarget (https://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2010 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and BeyeNETWORK, SearchBusinessAnalytics.com, BeyeNETWORK.com, BeyeBLOGS.com, BeyeRESEARCH.com, and SearchDataManagement.com are trademarks of TechTarget Inc.. All other trademarks are the property of their respective owners.
