A Synchrony study reveals alarming trends in hearing health awareness, action

A recent study conducted by Synchrony, in collaboration with CareCredit, sheds light on trends in hearing health awareness and action among consumers. The "Hearing Health & Loss Prevention” study surveyed over 2,000 consumers aged 18–55, along with 26 audiologists, to explore perceptions, behaviors, and barriers related to hearing loss and its management.

Despite 70% of consumers considering their hearing a priority, the study found that less than 10% had visited an audiologist in the past year.

"Many young people are in denial of the severity of their current or potential hearing loss, suggesting that hearing impairment is becoming more prevalent among the youth," said Beto Casellas, EVP and CEO of Health & Wellness at Synchrony.

Alarmingly, 85% of participants saw no need to discuss their hearing with a healthcare provider, despite over 20% admitting to experiencing potential symptoms such as ringing in the ears, difficulty understanding speech, and increased volume levels for music or television. This lack of proactive action poses serious risks, as delayed hearing care can lead to long-term consequences, including cognitive decline and social isolation.

"Our partnership aims to provide information, education, and support to audiologists and patients alike, addressing the stigma associated with hearing devices and promoting early intervention," emphasized Stephanie Czuhajewski, Executive Director at the Academy of Doctors of Audiology (ADA).

The study also revealed a significant lack of awareness regarding the link between hearing loss and other health conditions, such as dementia in older adults. Nearly 75% of participants were unaware of this connection, highlighting the need for improved education and outreach efforts.

Despite concerns about visibility and stigma, most respondents who used hearing devices reported positive experiences, with 86% expressing a wish to have obtained them sooner. This underscores the importance of addressing hearing loss with appropriate interventions, which can significantly enhance quality of life and participation in social activities.

"By working with consumers to identify and address these challenges, we can help them better manage hearing loss and improve their overall well-being," stressed Becky Lansen, SVP & General Manager of Health & Wellness at Synchrony.

The study's findings highlight the critical need for increased awareness, accessibility, and affordability of hearing healthcare services. Through collaborative efforts between healthcare providers, financial institutions, and advocacy organizations, individuals can be empowered to take proactive steps to preserve their hearing health and enjoy a better quality of life.