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April 25, 2025

Ascending the Summit: Three Essential Ways B2B Marketers Can Elevate Results 

B2B changemaker Katie Martell recently sat down with Informa TechTarget’s own Dara Such to discuss learnings from Forrester's most recent B2B Summit share three essential ways marketers can elevate results.

Garrett Mann Vice President, Corporate Communications

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How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

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Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

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B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

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All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

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