We know third-party cookies are not here to stay, and yet 83% of marketers say they are currently using them. 51% say that third-party cookies are very important and make up a majority of the data in their companies. Most marketing organizations know they should be worried about the impact of going “cookieless” and working on an “exit” strategy but haven’t taken the next steps. Marketing Charts talks through some of the strategies marketing organizations are employing to break their cookie addictions, including a renewed focus on collecting first-party data.
