Data offers endless opportunities for B2B companies as they look to advance and stay ahead in an ever more competitive tech landscape. Yet deciphering trends and insights from data continues to divide those organizations that effectively use data to grow their business and those that do not. To help organizations wanting to be more effective in using data to shape business decisions, Eric Avidon of SearchBusiness Analytics recaps his conversation with Peter Bailis, founder and CEO of Sisu Data Inc., where they discuss common challenges organizations face and what tools they can use to better impact current actions and future ones.
