Successful marketing and sales organizations know that to close a deal they must engage multiple members of a buying team. And to achieve this, teams need a clear sense of who makes up that buying team – what their roles are, when they are involved, what their concerns are and more.
In this infographic, we look at insights from TechTarget’s 2024 Purchase Process Study, to understand how technology buying teams in EMEA are changing. You’ll learn:
- What roles make up the tech buying team.
- What roles have grown in influence in purchasing decisions.
- How to evolve your own tactics to better target and engage buying teams.
