![](https://www.techtarget.com/wp-content/uploads/2020/05/demandgen-INFG3_resource-200x167.png)
Update your lead scoring model to include behavioral data to reveal active demand, put activity-based action triggers in place and re-examine KPIs to show marketing’s true impact on the business.
Update your lead scoring model to include behavioral data to reveal active demand, put activity-based action triggers in place and re-examine KPIs to show marketing’s true impact on the business.