Here’s Why
Why TechTarget

Back Why TechTarget

Audiences Intent Data Engines of Business Outcomes Supporting Your GTM The TechTarget Brands View Our Capabilities
Solutions

Back Solutions

Product Teams

Go-to-Market & Product Strategy Personas, Positioning & Messaging Content Development More About Product Teams

Marketing Teams

Brand Awareness Demand Generation Account-Based Marketing Partner & Channel Marketing Online & In-Person Events Global Execution Healthcare Marketing More About Marketing Teams

Sales Teams

Sales & Partner Enablement Account Prioritization Personalized Outreach More About Sales Teams
View Our Solutions
Products

Back Products

Strategy

Purchase Intent Analytics Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Prospect-Level Intent Data Exports Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Video Production Services Global Content Studio Content

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Awareness

Digital Advertising Custom & Native Websites Awareness

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication Webinar Audience & Channel Modern BANT Leads Always-On Buying Groups Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Priority Engine Intent Data Platform BrightTALK Webinar Platform Platforms
View Our Products
Customers
- Case Studies
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About Informa TechTarget
- Press Room
- Careers
- Editorial
- Our Brands
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Priority Engine Login
Global
- Français
- Deutsch
- Global Execution

Editorial
Priority Engine Login
Global

Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

View Our Capabilities

Close
Audiences

Connect with more active buying teams and shape the decisions they make
Learn More

TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
Watch the Video

Close
Intent Data

A competitive advantage, available only at TechTarget
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
Learn More

Close
Supporting Your GTM

From build, through execution, to optimization, we’re there for you
Learn More

Close
The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
Learn More
Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

View Our Solutions

Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

More About Product Teams

Close
Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
Learn More

Close
Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
Learn More

Close
Content Development

Data-driven content focused on the topics buyers care about most
Learn More

Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

More About Marketing Teams

Close
Brand Awareness

Stay Top of Mind & Make the Short List
Learn More

Close
Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
Learn More

Close
Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
Learn More

Close
Partner & Channel Marketing

Accelerate Partner-Led Growth
Learn More

Close
Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
Learn More

Close
Global Execution

Advance in the Markets You Care About Most
Learn More

Close
Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
Learn More

Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

More About Sales Teams

Close
Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
Learn More

Close
Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
Learn More

Close
Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
Learn More
Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

View Our Products

Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

More About Strategy

Close
Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
Learn More

Close
Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
Learn More

Close
Custom Research & Consulting

Drill down on your specific GTM questions
Learn More

Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

More About Intent Data

Close
Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
Learn More

Close
Account-Level Intent Data

The industry’s most precise and powerful intent data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

More About Content

Close
Custom Content

Impactful materials grounded in analyst expertise and research-based insights
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Sponsorable Content

Expert-crafted content, ready and waiting for you
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
Learn More

Close
Global Content Studio

Content fueled by expertise. Strategies built for results.
Learn More

Awareness

Digital Advertising

Custom & Native Websites

More About Awareness

Close
Digital Advertising

Targeted branding solutions proven to increase consideration
Learn More

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Close
Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
Learn More

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

More About Demand

Close
Content Syndication

Intent-driven leads that build pipeline
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Modern BANT Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Always-On Buying Groups

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

Close
Intent Data for Sales

Your fastest path to the deal
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

View Our Products

Close
Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book
Customers
Resources
Company
Product Demo

Blog

HomeResourcesBlog

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but then we [...]

John Steinert CMO

Filter your sales and marketing content

Topics:

ABM
Advertising
APAC
Channel
content
Content Creation
Demand Generation
EMEA
Healthcare Marketing
Integrated Marketing
Intent Data
Market Intelligence
Marketing
Partner Marketing
Sales
Sales and Marketing Alignment
Sales Enablement

Types:

Article
Blog
Case Study
Infographic
Knowledge Sharing
Presentation
Product Sheet
Report
Research/Analysis
Video
Webinars/Events
White Paper/E-Book

Clear All Filters

Featured Topics

ABM
Content Creation
Demand Generation
Intent Data
Sales

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

Colorful Powder Explosion

Maximizing Impact with Limited Resources in Partner and Channel Marketing

Partner Marketing

Sales and Marketing Alignment

Business woman at the business center outdoors

How to Successfully Grow a Career in Partner Marketing

Partner Marketing

intent data and AI

How Intent Data and AI Can Come Together to Produce Better Personalization

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Sales Enablement

Transforming-GTM-Binoculars

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

Future imate of escalator

Three Predictions for the Future of ABM and How to Prepare

GettyImages-1370325315

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

GettyImages-129615600

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Partner Marketing

Sales and Marketing Alignment

intent-driven insights

Revolutionizing Content with Intent-Driven Insights

Content Creation

buyer engagement

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Step aside, MQLs. Buying signals are here to stay.

Demand Generation

buyer self-education

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

How to Build Trust with Prospective and Current Customers

Demand Generation

tech buyers resources

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

GenAI Sales Outreach

Balancing GenAI and Human Touch in Sales Outreach

Sales Enablement

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Technology Investment Drivers

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

Content Creation

Market Intelligence

partner demand generation

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Partner Marketing

PayPal-bhawna_sharma_rsc-tile

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

Harness Technology, Training and Intent for Maximum Sales Results

Sales Enablement

Two businesspeople at the top of a computer looking at data on a computer.

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Quartet performing on stage in theater

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Diverse buying team

The Value of Independent Third-Party Content

Content Creation

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

MarTech Implementation

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Sales and Marketing Alignment

Intent data adoption

Four Secrets to Harness the Power of Intent Data

Partner marketers

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

high-quality content

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

lead gen content

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

Partner Marketing Budget

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

Lead gen content mix

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

Content for lead gen

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

Content Creation

Email subject lines

Formulating Eye-Catching Subject Lines

Content Creation

Channel marketing

3 Areas of Improvement to Drive Channel Marketing Success

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Context and Quality

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Content Creation

3 Ways to Use Intent Data to Improve ABM Outcomes

partner marketing plan

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

Multi-threading

Multi-Threading: Successfully Bring Buying Teams Together

Sales and Marketing Alignment

Oracle-Eric-Pan-Resources-Tile-r2

The Art & Science of Building Messaging

Partner Marketing

HPE-Joseph-George-Resources-Tile-r3

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

Commvault-Kristin-Heisner-Resources-Tile-r2

The Golden Rules of Partner Marketing

Partner Marketing

Intent 3.0: Using Intent Data for GTM Strategy

whymostpublisherscantdeliverprecisionintentdata

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

digital display advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Healthcare Tech Buyers

How to Find and Influence More Healthcare Tech Buyers

business preparation

Current Experiences and Preparing Your Business for What’s Next

Market Intelligence

customer acquisition

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

2023 priorities

On the B2B Horizon: 2023 Priorities

Content Creation

Demand Generation

english_major_sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Preparing for a Cookieless Future – an EMEA Perspective

1
2
3
4
5
6
7
Next Page

Company
Hidden menu item
Company
Why TechTarget
Solutions
Products
- Strategy
- Intent Data
- Content
- Awareness
- Demand
- Sales
- Platforms
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences
© 2025 TECHTARGET