Driving brand and demand in Benelux
TechTarget offers a network of more than 140 niche technology websites dedicated to providing IT professionals with deep, technical content to use in technology purchase decisions, including a dedicated resource section of ComputerWeekly.com/Benelux.
Globally relevant articles about specific technologies—combined with locally relevant news, CIO interviews and case studies—attract a critical mass of serious IT buyers from across the region.
Through Activity IntelligenceTM—our behavior-based tracking of Benelux users across our network on more than 10,000 technology topics—TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 355,000 members in the region and 12,600 Benelux sales leads generated per quarter, TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
814K+
unique network visitors
355K+
total members
9.5K
new members per year
12,600
in-market leads delivered quarterly
TechTarget Computer Weekly
Provider of news, analysis, opinion, information and services for the Benelux IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Marketing programs with guaranteed results
Find out how you can take advantage of programs that help you achieve your marketing objectives and leverage our audience of IT decision-makers in Benelux, including:
- Customized, online integrated brand and demand generation programs available with guaranteed results
- Arm your teams with the contacts and intelligence to influence more deals.
- Cutting edge data services with direct access to active prospects and account prioritization to fuel sales and marketing campaigns
- Editorial Newsletter and Benelux-specific online magazine sponsorships to align your brand with editorial thought leadership in the Benelux B2B IT market
Driving brand and demand in Benelux
Built on the foundation of TechTarget ComputerWeekly.com, we offer an extensive reader community and in-depth coverage of the issues, challenges and trends facing today’s IT leaders in Benelux, Nordics, UK, Europe, Middle East and rest of the world.
Covering a broad range of IT topics, Computer Weekly has more than 100 niche topical sections, which can be individually targeted, delving into the sub-topics of areas like Data Centre, Enterprise Software, Security, Storage and Networking, including a dedicated resource section of ComputerWeekly.com/Benelux.
Through our behavior-based tracking of Benelux users across our network of more than 10,000 technology topics-Informa TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 404,000 members in the region and 11,500 Benelux sales leads generated per quarter, Informa TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
781K
unique network visitors
404K
total members
9K
new members per year
11,500
in-market leads delivered quarterly
TechTarget Computer Weekly
Provider of news, analysis, opinion, information and services for the Benelux IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Attracting and retaining tech customers in EMEA
More than 63% of buyers in EMEA have either added a new vendor or have switched vendors in the past 18 months. On one hand, this is good news for tech businesses – more buyers changing vendors means more opportunities to bring in new customers. On the other hand, it means many of your customers are looking at alternative solutions right now.
In this infographic, we’ll take a closer look at insights from Informa TechTarget’s 2024 Media Consumption Survey to understand what’s fueling this shift. From top motivators for switching vendors to the top reasons for staying, we’ll share how to better retain your existing customer base while attracting new prospects, all to maintain a strong pipeline.
