Driving brand and demand in the Nordics
TechTarget offers a network of more than 140 niche technology websites dedicated to providing IT professionals with deep, technical content to use in technology purchase decisions, including a dedicated resource section of ComputerWeekly.com/Nordics.
Globally relevant articles about specific technologies—combined with locally relevant news, CIO interviews and case studies—attract a critical mass of serious IT buyers from across the Nordics region.
Through Activity IntelligenceTM—our behavior-based tracking of Nordics users across our network on more than 10,000 technology topics—TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 287,000 members in the region and 9,500 Nordics sales leads generated per quarter, TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
823K+
unique network visitors
287K+
total members
7.5K
new members per year
9,500
in-market leads delivered quarterly
TechTarget ComputerWeekly.com
Provider of news, analysis, opinion, information and services for the Nordics IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Customized marketing programs to drive results in the Nordics
Find out how you can take advantage of programs that help you reach your marketing objectives and target our highly-specialized audience of IT decision-makers in the Nordics, including:
- Integrated online brand and demand generation programs available with guaranteed results
- Arm your teams with the contacts and intelligence to influence more deals
- Cutting edge data services with direct access to active prospects and account prioritization to fuel sales and marketing campaigns
- Editorial Newsletter and Nordics-specific online magazine sponsorships to align your brand with editorial thought leadership in the Nordics B2B IT market
Driving brand and demand in the Nordics
Built on the foundation of TechTarget ComputerWeekly.com, we offer an extensive reader community and in-depth coverage of the issues, challenges and trends facing today’s IT leaders in Nordics, Benelux, UK, Europe, Middle East and rest of the world.
Covering a broad range of IT topics, Computer Weekly has more than 100 niche topical sections, which can be individually targeted, delving into the sub-topics of areas like Data Centre, Enterprise Software, Security, Storage and Networking, including a dedicated resource section of ComputerWeekly.com/Nordics.
Through our behavior-based tracking of Nordics users across our network of more than 10,000 technology topics-Informa TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 350,000 members in the region and 10,100 Nordics sales leads generated per quarter, Informa TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
805K
unique network visitors
350K
total members
9K
new members per year
10,100
in-market leads delivered quarterly
TechTarget ComputerWeekly.com
Provider of news, analysis, opinion, information and services for the Nordics IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Maximizing your impact across buying centers in EMEA
Many marketing teams in EMEA are moving away from marketing-qualified leads (MQLs) and lead-based demand gen models, towards engaging the full buying team, requiring both a shift in thinking and approach.
As a result, teams need an even better understanding of what drives an account and the unique buying teams within it. In this infographic, we’ll look at recent research to understand how individual buying team member’s role and function impact decision-making dynamics. You’ll learn how the buying team has evolved, so you can shape your content strategy to better meet the needs of all buying team members.
