Reaching key IT decision makers in the Middle East
TechTarget produces a network of more than 140 niche technology websites dedicated to providing IT professionals with deep, technical content to use in technology purchase decisions, including a dedicated resource section of TechTarget ComputerWeekly.com.
Globally relevant articles about specific technologies—combined with locally relevant news, CIO interviews and case studies—attract a critical mass of serious IT buyers from across the key markets within the region, including the Gulf, United Arab Emirates, Kingdom of Saudi Arabia, Turkey and Israel.
Through Activity Intelligence™—our behavior-based tracking of users across our network on more than 10,000 technology topics—TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 900,000 members in the region and 14,400 Middle East sales leads generated quarterly, TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
3.8M+
unique network visitors
900K
total members
13K
new members per year
14,400
in-market leads delivered quarterly
TechTarget Computer Weekly
Provider of news, analysis, opinion, information and services for the Middle East IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Maximize ROI with customized Middle East marketing programs
Find out how you can take advantage of programs that help you reach your marketing objectives and drive ROI with our audience of IT decision-makers in the Middle East, including:
- Integrated online brand and demand generation programs available with guaranteed results
- Arm your teams with the contacts and intelligence to influence more deals
- Cutting edge data services with direct access to active prospects and account prioritization to fuel sales and marketing campaigns
- Editorial Newsletter and Middle East-specific online magazine sponsorships to align your brand with editorial thought leadership in the Middle East B2B IT market
Reaching key IT decision makers in the Middle East
Built on the foundation of TechTarget ComputerWeekly.com, we offer an extensive reader community and in-depth coverage of the issues, challenges and trends facing today’s IT leaders in Middle East, Nordics, Benelux, UK, Europe, and rest of the world.
Covering a broad range of IT topics, Computer Weekly has more than 100 niche topical sections, which can be individually targeted, delving into the sub-topics of areas like Data Centre, Enterprise Software, Security, Storage and Networking, including a dedicated resource section of ComputerWeekly.com/Middle-East.
Through our behavior-based tracking of Middle East users across our network of more than 10,000 technology topics-Informa TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
With over 1.03 million members in the region and 14,000 Middle East sales leads generated per quarter, Informa TechTarget has the audience, experience and local expertise to enable exponential growth in this rapidly expanding market.
4.9M
unique network visitors
1.03M
total members
13K
new members per year
14,000
in-market leads delivered quarterly
TechTarget Computer Weekly
Provider of news, analysis, opinion, information and services for the Middle East IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in Europe and APAC, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
Four intent data use cases for GTM teams in EMEA
As the unique benefits of intent data become clearer and clearer, there’s continued momentum in how intent is integrated within organizations and across go-to-market (GTM) teams. And with so many ways to leverage intent data insights, the most successful organizations focus on solving key challenges – winning team buy-in and showing ROI – before scaling insights across the business.
In this short e-book, we’ll look at how real B2B tech companies in EMEA are using intent data across their go-to-market teams to improve performance.
