Driving brand and demand in Italy
TechTarget offers a network of more than 140 niche technology websites dedicated to providing IT professionals deep, technical content to use in technology purchase decisions, including a dedicated resource section of ComputerWeekly.com/Italy.
It is this combination of globally relevant articles about specific technologies combined with locally relevant news, CIO interviews and case studies, attracts a critical mass of serious IT buyers from across the region.
Through Activity IntelligenceTM – our behavior-based tracking of Italian users across our network on more than 10,000 technology topics – TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
In addition, TechTarget has a long-standing partnership with Network Digital360, a local publisher with the same dedication to providing IT professionals with valuable content to help them make informed IT purchase decisions. Network Digital360 operates two Italian websites in partnership with TechTarget – SearchDataCenter.it and SearchSecurity.it. Together TechTarget and Network Digital360 provide reach within the Italian IT market for EMEA marketers tasked with driving pipeline from the region.
1.5M+
unique network visitors
188K
total members
4,200
new members per year
6,100
in-market leads delivered quarterly
B2B marketing programs to maximize ROI in Italy
Find out how you can take advantage of programs that help you reach your marketing objectives and target our highly-targeted audience of IT decision-makers in Italy, including:
- Integrated online brand and demand generation programs available with guaranteed results
- Syndication of in-language assets
- Translation opportunities for editorial and custom sponsorships
Driving brand and demand in Italy
Built on the foundation of TechTarget ComputerWeekly.com, we offer an extensive reader community and in-depth coverage of the issues, challenges and trends facing today’s IT leaders in Italy, Nordics, Benelux, UK, Europe, Middle East and rest of the world.
Covering a broad range of IT topics, Computer Weekly has more than 100 niche topical sections, which can be individually targeted, delving into the sub-topics of areas like Data Centre, Enterprise Software, Security, Storage and Networking, including a dedicated resource section of ComputerWeekly.com/Italy.
Through our behavior-based tracking of Italy users across our network of more than 10,000 technology topics-Informa TechTarget enables tech companies to reach, influence and develop pipeline from prospects relevant to their solutions within the region.
In addition, Informa TechTarget has a long-standing partnership with Network Digital360, a local publisher with the same dedication to providing IT professionals with valuable content to help them make informed IT purchase decisions. Network Digital360 operates two Italian websites in partnership with TechTarget – SearchDataCenter.it and SearchSecurity.it. Together TechTarget and Network Digital360 provide reach within the Italian IT market for EMEA marketers tasked with driving pipeline from the region.
1.5M
unique network visitors
188K
total members
5K
new members per year
5,600
in-market leads delivered quarterly
Featured Sites
Maximizing your impact across buying centers in EMEA
Many marketing teams in EMEA are moving away from marketing-qualified leads (MQLs) and lead-based demand gen models, towards engaging the full buying team, requiring both a shift in thinking and approach.
As a result, teams need an even better understanding of what drives an account and the unique buying teams within it. In this infographic, we’ll look at recent research to understand how individual buying team member’s role and function impact decision-making dynamics. You’ll learn how the buying team has evolved, so you can shape your content strategy to better meet the needs of all buying team members.
