Serious tech buyers and successful marketers in APAC turn to TechTarget
In a region home to roughly 60% of the world’s population—more than 4 billion people—where do B2B tech buyers go to research IT projects? And where do APAC-focused marketers go to identify and influence them? TechTarget.
With an APAC audience of over 6 million registered technology researchers and the ability to pinpoint buyer interest across more than 10,000 technology subtopics, TechTarget is a single source for reaching the right IT buyers across the region. Our regional editorial team produces dozens of independent problem-solving and pre-purchase articles each month, including an award-winning series of E-Zines focused on the unique issues facing tech buyers in ASEAN, India, Australia and New Zealand. Plus, our global network of websites includes more than 40 targeted, local-language properties in Korean, Japanese and Simplified Chinese.
With teams in Singapore, Sydney, Bangalore and Tokyo, TechTarget offers local points of contact to help you tap our audience, content and data-driven product portfolio to accelerate your progress in the technology markets you care about.
36M
unique network visitors
6M
total members
240K
new members per year
29K
companies actively seeking solutions
55K
in-market leads delivered quarterly
50+
staff supporting customer initiatives in-region
TechTarget ComputerWeekly.com
Provider of news, analysis, opinion, information and services for the APAC IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in APAC and throughout Europe, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
3 What do Successful Marketing Practitioners Have in Common? Lessons Learned from TechTarget APAC Archer Award Winners
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what separates the seven 2021 winners from the rest of the pack?
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Serious tech buyers and successful marketers in APAC turn to TechTarget
In a region home to roughly 60% of the world’s population-more than 4 billion people-where do B2B tech buyers go to research IT projects? And where do APAC-focused marketers go to identify and influence them? Informa TechTarget.
With an APAC audience of over 6 million registered technology researchers and the ability to pinpoint buyer interest across more than 10,000 technology subtopics, Informa TechTarget is a single source for reaching the right IT buyers across the region. Our regional editorial team produces dozens of independent problem-solving and pre-purchase articles each month focused on the unique issues facing tech buyers in ASEAN, India, Australia and New Zealand. Plus, our global network of websites includes more than 40 targeted, local-language properties in Korean, Japanese and Simplified Chinese.
With teams in Singapore, Sydney, Bangalore and Tokyo, Informa TechTarget offers local points of contact to help you tap our audience, content and data-driven product portfolio to accelerate your progress in the technology markets you care about.
41M
unique network visitors
6M
total members
186K
new members per year
41K
companies actively seeking solutions
73K
in-market leads delivered quarterly
50+
staff supporting customer initiatives in-region
TechTarget ComputerWeekly.com
Provider of news, analysis, opinion, information and services for the APAC IT community. Launched in 1966, Computer Weekly was the first ever weekly technology publication in the UK and in the last 5 years, extended its online audience to regional coverage in APAC and throughout Europe, as well as localized to German, Spanish and Brazilian Portuguese. Computer Weekly helps senior IT professionals make better IT strategy and technology purchasing decisions, improve their knowledge and skills, and develop their careers.
APAC Lead Engagement: Best Practices to Maximize Conversion E-book
Lead engagement has always been difficult, and in the post-Covid era it has become even tougher. With inboxes overcluttered and prospects increasingly tough to reach by phone, how can you separate your outreach from the pack and improve conversion?
In the recent webinar Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion, Min Erh Mah, JAPAC marketing director at Palo Alto Networks, Alan Ho, vice president of international marketing at DataStax, Tom Walker, Informa TechTarget’s inside sales manager, and Jireh Tay, Informa TechTarget APAC client consulting manager, broke down their best practices to increase efficiency in a tech company’s lead follow-up strategy. This e-book shares the most important takeaways to help your marketing and sales teams.
