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The Unlikely Place to Look for Marketing Leaders

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. [...]

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The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when [...]

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Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals. [...]

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Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. [...]