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Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA [...]

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. [...]

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Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean [...]

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B2B Technology Marketing and Media – Market Spotlight: France

An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in [...]

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Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the [...]

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Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those [...]

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There Are No Secrets to Great Marketing

It’s true – there are no secrets to great marketing. Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). [...]

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7 Ways to Give Your Content Mix Some Curb Appeal

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it [...]

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Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic [...]

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Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, [...]