You searched for security

Blog Post

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure [...]

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of [...]

Blog Post

Four Soft Skills Every Partner Marketer Needs

To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury [...]

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, [...]

Blog Post

Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

Blog Post

How to Align Lead Gen Content and Messaging to Target Personas

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs [...]

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting [...]

Blog Post

3 Areas of Improvement to Drive Channel Marketing Success

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic [...]

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past [...]