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5 Ways to Get More Value from Your Purchase Intent Tool

This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. [...]

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3 Essential Questions to Answer Before Starting Any ABM Program

TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more [...]

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3 Questions to Ask B2B Intent Data Providers

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a [...]

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2016 Resolutions for B2B Marketers

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s [...]

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Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those [...]

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7 Ways to Give Your Content Mix Some Curb Appeal

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it [...]

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6 Macro Disruptors That Will Change Information Technology

Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information [...]

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What’s Your Lead Definition Costing You?

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as [...]

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Content Amnesty: Coming Clean About Your Content – No Questions Asked

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all [...]