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Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire

Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal [...]

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5 Ways Marketing and Sales Can Get Started on the Right Foot

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). [...]

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4 Mid-Year Reflections on Sales and Marketing

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes [...]

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Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for [...]

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The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Last Thurs. March 19th, over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable [...]

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How to Talk so Sales Wants to Listen… and Learn

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about [...]

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Achieving ABM Success with Real Intent Data: Tips from TechTarget Priority Engine Users

Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another [...]

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GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom [...]

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Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals. [...]

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Transforming Your GTM Approach from Leads to Buying Groups

This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. [...]