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Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

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Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Maximizing Impact with Limited Resources in Partner and Channel Marketing

In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most [...]

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Three Predictions for the Future of ABM and How to Prepare

Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into [...]

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Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem [...]

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Five Demand Generation Best Practices to Help You Build Partner Pipeline

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

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A Short Guide to ABM Engagement, Part 2: Marketing

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers [...]

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than [...]

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Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not [...]