Insights / Survey Results / Understanding Tech Buyers’ Media Consumption Preferences in 2024
January 5, 2024

Understanding Tech Buyers’ Media Consumption Preferences in 2024

Corey DeFreese
Senior Director, Research and Market Insights

Market Topics

Application Modernization Cloud & IT Operations Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Platforms Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. New this year! Buyer perceptions on AI-generated content.​

This report focuses on responses from 600+ global technology buyers in across IT management and senior business roles.​

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