TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from 240 EMEA technology buyers across IT management and senior business roles. Below are 5 insights you can learn from this report:
- Media types B2B buyers rely on when building a vendor shortlist
- Channels where B2B buyers are spending more time doing research
- What buyers want from vendor content including what motivates them to attend webinars
- Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
- What tech vendors need to do to maintain a strong ongoing relationship with their customers
