Insights / Research Report / The State of IT-driven Sustainability
October 24, 2024

The State of IT-driven Sustainability

Jon Brown
Senior Analyst, Data Protection, Ops & Sustainability

Emily Marsh
Associate Research Director

Market Topics

Cloud & IT Operations Data Protection Infrastructure

As organizations increasingly face societal pressures to make concrete commitments concerning carbon emissions, sustainability has now become a top priority for optimization. New tools, data creation technologies, and third-party data sources are helping make estimations of emissions more available, accurate, and reliable, just in time for rapidly rising growth in AI and other digital transformation initiatives that drive new demands to expand data usage. But while sustainability requirements can pose challenges for organizations of all sizes, these initiatives also present opportunities to improve a wide range of crucial metrics across business ecosystems.

To gain insight into these trends, TechTarget’s Enterprise Strategy Group surveyed 435 IT professionals at organizations in North America (US and Canada), Western Europe (UK, France, and Germany), and APJ (Australia, New Zealand, Singapore, and Japan) responsible for evaluating or purchasing technology products and services.

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