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Insights / Research Brief / The Synergy Between Generative AI and Contact Centers
August 13, 2024

The Synergy Between Generative AI and Contact Centers

Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director

Bill Lundell
Senior Director, Sponsored and Syndicated Research

Emily Marsh
Associate Research Director

Market Topics

Customer Experience End-user Computing Unified Communications & Collaboration

Generative AI (GenAI) is on the operations improvement roadmap of business lines across industries, and the sphere of customer experience is no different. Research from TechTarget’s Enterprise Strategy Group shows cautious optimism from leaders tasked with directing contact centers that GenAI could boost productivity and effectiveness in supporting crucial customer interactions.

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