The Synergy Between Generative AI and Contact Centers

Markets

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Business Applications

Cybersecurity

Data Management, Analytics & AI

Infrastructure, Cloud & DevOps

Markets

Back

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Services

Back

Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.

Overview

Insights

Back

Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

Overview

Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director

Bill Lundell
Senior Director, Sponsored and Syndicated Research

Emily Marsh
Associate Research Director

Market Topics

Customer Experience End-user Computing Unified Communications & Collaboration

Generative AI (GenAI) is on the operations improvement roadmap of business lines across industries, and the sphere of customer experience is no different. Research from TechTarget’s Enterprise Strategy Group shows cautious optimism from leaders tasked with directing contact centers that GenAI could boost productivity and effectiveness in supporting crucial customer interactions.