Insights / Research Brief / The Importance of Security for Digital Experience Platform Strategies
October 7, 2024

The Importance of Security for Digital Experience Platform Strategies


Bill Lundell
Senior Director, Sponsored and Syndicated Research

Emily Marsh
Associate Research Director

Mike Leone
Practice Director, Data Management, Analytics & AI

Market Topics

Customer Experience Cybersecurity

Digital experience optimization can be an exciting part of business strategy due to its potential to improve customer engagement and win brand loyalty. However, recent research by TechTarget’s Enterprise Strategy Group found that organizations are not eschewing precautions around cybersecurity in favor of other business motivations when considering platforms that enable digital experience operations.

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