Data rules the business world today, from enabling new levels of personalization to providing intelligence on the next product roadmap. But the fact that high volumes of sensitive data, such as personally identifiable information, are often stored and used for businesses purposes puts both users and IT decision makers on edge in light of prominent cyber-attacks. Recent research by TechTarget’s Enterprise Strategy Group revealed some interesting correlations when it comes to the amount of sensitive data organizations store and certain firmographic characteristics such as company size and industry.