Insights / Research Brief / Generative AI Expansion Reveals Heavy Use of Large Language Models and Customization
January 23, 2025

Generative AI Expansion Reveals Heavy Use of Large Language Models and Customization

Mike Leone
Practice Director, Data Management, Analytics & AI

Mark Beccue
Principal Analyst, Artificial Intelligence

Emily Marsh
Associate Research Director

Christian Perry
Principal Director, Sponsored and Syndicated Research

Market Topics

Cloud & IT Operations Data Analytics & Artificial Intelligence Data Management Operations

As generative AI (GenAI) barrels forth within organizations across numerous use cases, teams are ramping up their use of large language models (LLMs) to support these initiatives. Whether developed internally or with the expertise of specialized third parties, these models are helping organizations to streamline, scale, and customize their GenAI initiatives. Research by TechTarget’s Enterprise Strategy Group uncovered the modes by which professionals are engaging today with LLMs to achieve their GenAI goals.

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