Generative AI Becomes an Analytics and Business Intelligence Game Changer

Markets

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Business Applications

Cybersecurity

Data Management & Analytics

Infrastructure, Cloud & DevOps

Markets

Back

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Services

Back

Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.

Overview

Insights

Back

Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

Overview

Mike Leone
Practice Director, Data Analytics & AI

Christian Perry
Principal Research Director, Sponsored and Syndicated Research

Enterprise Strategy Group

Market Topics

Cloud & IT Operations Data Analytics & Artificial Intelligence Data Management

Generative AI (GenAI) use is on the strategic charter of business lines across organizations and industries. Recent research by TechTarget’s Enterprise Strategy Group found that the space of business intelligence (BI) is no different, with decision-makers planning for robust GenAI usage that promises to boost engagement in analytics tools that supply crucial business insights.