Insights / Research Brief / Generative AI Becomes an Analytics and Business Intelligence Game Changer
July 25, 2024

Generative AI Becomes an Analytics and Business Intelligence Game Changer

Mike Leone
Practice Director, Data Management, Analytics & AI

Christian Perry
Principal Director, Sponsored and Syndicated Research

Emily Marsh
Associate Research Director

Market Topics

Cloud & IT Operations Data Analytics & Artificial Intelligence Data Management

Generative AI (GenAI) use is on the strategic charter of business lines across organizations and industries. Recent research by TechTarget’s Enterprise Strategy Group found that the space of business intelligence (BI) is no different, with decision-makers planning for robust GenAI usage that promises to boost engagement in analytics tools that supply crucial business insights.

Already an Enterprise Strategy Group client? Log in to read the full report.
If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

Unparalleled insights from analysts with an "insider" perspective

From strategy and product development to competitive insights and content creation, we deliver high-quality, actionable support services.