Offering seamless and personalized digital experiences for customers is a major directive for businesses operating in any market as this capability represents a competitive advantage and promotes brand loyalty. However, changing technology paradigms, an evolving cybersecurity landscape, and other factors can make this a tall order for the IT teams tasked with digital experience management. Recent research by TechTarget’s Enterprise Strategy Group revealed that employing a digital experience platform (DXP) can help organizations enhance and operationalize customer experiences and even guide digital experience strategies overall.
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