The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. Often compared to GDPR, CCPA protects consumers from mismanagement of their personal data and gives them control over what data is collected, processed, shared, or sold by companies doing business in California.
The act represents one of the most sweeping acts of legislation enacted by a U.S. state to bolster consumer privacy. Like GDPR, the European privacy act, the California Consumer Privacy Act may be the beginning of stricter U.S. consumer privacy protections.
