Business intelligence has long served as a technology-driven process for analyzing data and delivering actionable information that helps a variety of roles—from executives and managers to business analysts and data scientists—make more informed business decisions. With the understanding that the goal of BI initiatives is to drive better business decisions that enable organizations to increase revenue, improve operational efficiency, and gain competitive advantages over business rivals, it is no surprise that organizations continue to prioritize BI, as can be seen through larger investments and more end-user exposure throughout the business.
