Insights / Research Brief / AI Investments Continue as Organizations Chase Benefits and Address Challenges
March 17, 2025

AI Investments Continue as Organizations Chase Benefits and Address Challenges

Mike Leone
Practice Director, Data Management, Analytics & AI

Emily Marsh
Associate Research Director

Christian Perry
Principal Director, Sponsored and Syndicated Research

Market Topics

Cloud & IT Operations Data Analytics & Artificial Intelligence Data Management Operations

Organizations are continuing a flurry of investments in AI, often spurred by ongoing enthusiasm around generative AI initiatives and their potential to radically improve operational efficiency and productivity. Recent research by Informa TechTarget’s Enterprise Strategy Group revealed that teams will sometimes find themselves paradoxically having to apply some of these investments to specific issues introduced by AI deployment.

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