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Insights / Research Brief / AI-generated Data Is Outpacing Backup Efforts for Midmarket and Enterprise Organizations
August 23, 2024

AI-generated Data Is Outpacing Backup Efforts for Midmarket and Enterprise Organizations

Jon Brown
Senior Analyst, Data Protection, Ops & Sustainability

Emily Marsh
Associate Research Director

Christian Perry
Principal Director, Sponsored and Syndicated Research

Market Topics

Data Analytics & Artificial Intelligence Data Protection

Along with the excitement of using AI to supercharge business operations comes anxiety about protecting the massive data sets used in the models. Recent research by TechTarget’s Enterprise Strategy Group revealed that at large and smaller organizations, IT practitioners charged with backing up AI-generated data are struggling to keep up and face numerous challenges.

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