Insights / Research Brief / Adaptive MFA Trends: Balancing Security and User Experience
February 7, 2024

Adaptive MFA Trends: Balancing Security and User Experience

Jack Poller

Melinda Marks
Practice Director, Cybersecurity

Market Topics

Cybersecurity

Password-based authentication has proved itself insufficient in securing access to organizational resources in the face of the modern threat landscape. Recent research by TechTarget’s Enterprise Strategy Group revealed that although the use of multifactor authentication (MFA) strengthens security, it can add friction to the authentication process, and organizations are turning to adaptive MFA to balance security with a reasonable user experience.

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