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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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Data Management, Analytics & AI

  • Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024

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    Corey DeFreese

    TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from almost 700 global technology buyers of which 385 were Sr. IT or Business Leadership. Below are 5 insights you can learn from this report:

    • Media types B2B buyers rely on when building a vendor shortlist
    • Channels where B2B buyers are spending more time doing research
    • What buyers want from vendor content including what motivates them to attend webinars
    • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
    • What tech vendors need to do to maintain a strong ongoing relationship with their customers
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  • EMEA Tech Buyers Media Consumption Habits in 2024

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    Corey DeFreese

    TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from 240 EMEA technology buyers across IT management and senior business roles. Below are 5 insights you can learn from this report:

    • Media types B2B buyers rely on when building a vendor shortlist
    • Channels where B2B buyers are spending more time doing research
    • What buyers want from vendor content including what motivates them to attend webinars
    • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
    • What tech vendors need to do to maintain a strong ongoing relationship with their customers
    Already an Enterprise Strategy Group client? Log in to read the full report.
    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • APAC Tech Buyers Media Consumption Habits in 2024

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    Corey DeFreese

    TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from 135 APAC technology buyers across IT management and senior business roles. Below are 5 insights you can learn from this report:

    • Media types B2B buyers rely on when building a vendor shortlist
    • Channels where B2B buyers are spending more time doing research
    • What buyers want from vendor content including what motivates them to attend webinars
    • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
    • What tech vendors need to do to maintain a strong ongoing relationship with their customers
    Already an Enterprise Strategy Group client? Log in to read the full report.
    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • The Emergence of Cyber-recovery Over Traditional Disaster Recovery

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    Christophe Bertrand

    As ransomware attacks ravage data systems and operations across industries, data protection and cybersecurity leaders are finding that their recoverability falls short in the face of this threat. Recent research by TechTarget’s Enterprise Strategy Group finds most organizations have a long way to go in bringing ransomware service-level agreements (SLAs) in line with those of traditional recovery operations to protect their critical data assets and reputations.

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  • Mitigating Ransomware Is a Business Imperative

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    Christophe Bertrand

    Ransomware has burdened data protection and cybersecurity professionals alike since its inception in the modern threat landscape. Recent research by TechTarget’s Enterprise Strategy Group showed that this now-mainstay threat is no longer an anxiety for only IT professionals tasked with managing its mitigation but also affects roles and lines of business throughout organizations that must combat it.

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  • Organizations Navigate to Multi-cloud Strategies for Optimal DataOps

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    Stephen Catanzano

    As organizations seek the optimal mix of security, agility, and cost efficiency in their data environments, they increasingly find themselves working with both on-premises and public cloud technologies. These hybrid environments provide numerous benefits for differing data types and workloads, but they can also cause operational complexity for the IT professionals tasked with deploying, managing, and maintaining a variety of technologies across numerous vendor products. Recent research by TechTarget’s Enterprise Strategy Group found that IT teams are looking to solidify their cloud experiences as these hybrid trends evolve.

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  • Diverse Data, Unified Success: Organizations Navigate the DataOps Maze With Multiple Vendors and Growing Data Sources

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    Stephen Catanzano

    With data powering everything from product development and tailored customer experiences to compliance with legal and ethical standards, most organizations are open to collecting as much data as they can to fuel competitive advantage and keep their operations humming. But funneling in data from every source available can cause challenges for the IT teams tasked with operationalizing this data and keeping it safe. Recent research by TechTarget’s Enterprise Strategy Group shows that most organizations are aware of this mounting problem and carefully planning solutions.

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  • Data Science Investment Trends: Balancing Objectives and Challenges

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    Mike Leone

    Department heads the world over are hearing mandates to infuse data science and machine learning (ML) into their operations as quickly as possible. However, ascertaining the goals of these projects and securing the requisite budget are not simple tasks. Recent research by TechTarget’s Enterprise Strategy Group revealed that funding and confusion follow ML and data science initiatives almost everywhere they appear.

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  • Navigating the AI Ethics Landscape: The Case for Governance

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    Mike Leone

    The use of artificial intelligence (AI) and machine learning (ML) to supercharge business operations has captured the imaginations of stakeholders from every business line and department, especially with the rapid popularity of generative artificial intelligence (GenAI) tools. Along with all this excitement comes myriad concerns regarding the ethical use of such tools. TechTarget’s Enterprise Strategy Group recently surveyed data professionals to find out how they’re balancing AI use with ethical and governance standards.

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  • Unlocking Data Scientist Potential: Nurturing Growth Through Continuous Training and Motivation

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    Mike Leone

    Informing business decisions with the valuable insights hidden within troves of data can only be accomplished with robust data science practices. And those data science practices cannot get off the ground without educated, motivated, and well-supported data scientists. Recent research by TechTarget’s Enterprise Strategy Group revealed several key factors can improve (or hinder) the development of these teams and professionals in their pursuit of data science goals.

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  • Considerations That Influence Data Science Purchases

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    Mike Leone

    Data science has established itself as a critical factor to success in today’s competitive business climate. Recent research by TechTarget’s Enterprise Strategy Group found that organizations purchasing supporting data science technologies are looking for help with several critical stages of the data lifecycle.

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  • Empowering the Business to Embrace Data Science

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    Mike Leone

    Paramount to the success of data science initiatives is enabling as many users as possible within the organization to work with the data and tools that make these projects actionable. Recent research by TechTarget’s Enterprise Strategy Group examined the experiences of data science stakeholders and where they see room for improvement in terms of team collaboration and technology support.

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