Customer Experience
Customer experience technology is rapidly evolving and expanding as CX remains a top business priority.
Demand for personalization and seamless omnichannel experiences throughout the customer journey is increasing.
Technology is playing a critical role in delivering that. In fact, Customer Experience is the top category for business application investment, according to our latest research.
Enterprise Strategy Group’s CX analysts and research cover every aspect of CX strategy and technology frameworks, including:
- Contact center/CCaaS
- CRM
- Customer data platforms (CDP)
- Customer data privacy & compliance
- Customer experience (CX)
- Customer service & support
- Digital experience platforms (DXPs)
- E-commerce
- Marketing automation
Research Brief
Digital Experience Platforms Promote Stronger Overall Digital Experience Strategies
Offering seamless and personalized digital experiences for customers is a major directive for businesses operating in any market as this capability represents a competitive advantage and promotes brand loyalty. However, changing technology paradigms, an evolving cybersecurity landscape, and other factors can make this a tall order for the IT teams tasked with digital experience management. […]
Analysts Covering Customer Experience
Aaron Tan
Regional Director, Analyst Services, APAC
Areas of Expertise
- Application Modernization & DevOps
- Business Applications
- Cloud Computing
- Cybersecurity
- DevOps
- IaaS/Cloud
Recent Customer Experience Insights
Research Report | February 12, 2025
VDI and DaaS Trends in the Hybrid Digital Workplace
Research Report | January 27, 2025
Q4 2024 Activity Trends: What’s Driving Growth Across the Informa TechTarget & BrightTALK Network
Survey Results | December 19, 2024
2025 Technology Spending Intentions Survey
Infographic | December 19, 2024