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Demand for personalization and seamless omnichannel experiences throughout the customer journey is increasing.
Technology is playing a critical role in delivering that. In fact, Customer Experience is the top category for business application investment, according to our latest research.
Enterprise Strategy Group’s CX analysts and research cover every aspect of CX strategy and technology frameworks, including:
- Contact center/CCaaS
- CRM
- Customer data platforms (CDP)
- Customer data privacy & compliance
- Customer experience (CX)
- Customer service & support
- Digital experience platforms (DXPs)
- E-commerce
- Marketing automation
Research Brief
The Criticality of Data for Customer Experience (CX)
Data and its free flow between service, sales, marketing, and commerce applications are foundational to the creation of digital customer experiences. Recent research by TechTarget’s Enterprise Strategy Group delved into the data management and platforms challenges organizations are facing in pursuit of customer experience (CX) goals, as well as subsequent impacts on technology spending in […]
Analysts Covering Customer Experience
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Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director
Areas of Expertise
- Business & Technology Strategy
- Business Applications
- Business Intelligence
- Contact Center
- Customer Data Platforms (CDP)
- Customer Experience/CRM
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Aaron Tan
Regional Director, Analyst Services, APAC
Areas of Expertise
- Application Modernization & DevOps
- Business Applications
- Cloud Computing
- Cybersecurity
- DevOps
- IaaS/Cloud
Recent Customer Experience Insights
Infographic | July 11, 2024
The Impact of Evolving Work Environments on Contact Center Platform Requirements
Research Report | June 27, 2024
Impact of Evolving Work Environments on Contact Center Platform Requirements
Survey Results | June 3, 2024
The Evolution of Digital Experience Platforms
Research Brief | May 8, 2024