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TechTarget, the leader in 1st-party purchase intent data, recently released TechTarget Market Monitor™ purchase intent analytics exclusively to Enterprise Strategy Group™ clients.

As part of our Annual Research, Advisory & Intent Insights program, Market Monitor can help strategic decision makers organization-wide plan more successful product and go-to-market strategies and adapt to dynamic market shifts and buyer needs. 

In combination with Enterprise Strategy Group’s primary research and advisory services, Market Monitor purchase intent analytics help you more accurately identify new market opportunities, the types of accounts and buyers actively researching purchases, topics of greatest interest, and most viewed content. This first-of-its-kind dashboard provides always-on intent insights to help you:

  • Get a more holistic and actionable view of your market
  • Validate and optimize strategies
  • Hone messaging and ideal customer profile (ICP) targeting
  • Better align internal teams
  • Manage change in real time
  • Be more agile and confident in your product and go-to-market decisions and investments

Market Monitor provides this visibility into current market trends by aggregating purchase research activity at scale across TechTarget’s 150+ buy-cycle content sites and millions of daily buyer interactions. Complete the Special Offer form on this page to learn more about how an Annual Research, Advisory & Intent Insights program with Market Monitor can help product, business and marketing professionals at your organization evaluate market viability and new entry points for product development, validate campaign targeting and ICPs, identify content gaps and top topics for new content development, understand which competitors are effectively engaging buyers, and more.

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Enterprise Strategy Group™ provides comprehensive and actionable research, advisory, strategy, validation, and content services to help tech companies fully address go-to-market challenges and deliver better business outcomes.

SPECIAL OFFER: See for yourself what TechTarget Market Monitor has to offer! For a limited time, receive up to 5 free market reports that demonstrate the type of market intelligence provided by Market Monitor. Simply complete this form and choose the report(s) you’d like to receive. One of our client relations managers will follow up with the report PDFs and information about the Enterprise Strategy Group Annual Research, Advisory & Intent Insights program with TechTarget Market Monitor.

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