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Source: Enterprise Strategy Group Research Report, Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns, August 2023.
While AI in general was already assimilating into the everyday business and IT lexicon thanks to ongoing AI and analytics strategies and initiatives, GenAI recently stormed the market and mindshare of decision makers across industries and major geographic markets. Business leaders see a massive opportunity to positively impact operations and customer strategies with GenAI, but its adoption and use across all business units carry a fair share of trepidation.
