Markets

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Business Applications

Cybersecurity

Data Management, Analytics & AI

Infrastructure, Cloud & DevOps

Services

Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.

Overview

Insights

Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

Insights
Contact Us

Landing Page

  • Data Point of the Week

    ·

    Enterprise Strategy Group

    Not yet receiving Enterprise Strategy Group research in your inbox? Find out why the vendor community is buzzing about the Data Point of the Week by signing up to receive this consumable weekly dose of industry insight!!

    Source: Enterprise Strategy Group Research Report, Multi-cloud Application Deployment and Delivery Decision Making, June 2023.

    As organizations continue to adopt multiple public cloud providers, maintain multiple data centers, and scale edge and colocation environments, IT decision makers must consider a wealth of locations to deploy new workloads and migrate existing workloads. Where an application is deployed depends on numerous factors, including the type of application, the needs of the application, the needs of the business, and the priorities of the organization.

    Learn More
    Get the Infographic

  • Data Point of the Week

    ·

    Enterprise Strategy Group

    Not yet receiving Enterprise Strategy Group research in your inbox? Find out why the vendor community is buzzing about the Data Point of the Week by signing up to receive this consumable weekly dose of industry insight!

    This image has an empty alt attribute; its file name is RDP_9-18-23@2x-1024x512.png

    Source: Enterprise Strategy Group Research Report, The Strategic and Evolving Role of Data Governance, July 2023.

    For organizations well along on the path of their digital transformation journey, sound data governance practices are playing a strategic role. As the amount of data and value of that data to the business continue to increase, so too does the importance of managing its availability, usability, integrity, and security. Data governance is a loosely applied term in the data management space. As ecosystems evolve and become more distributed, end-users are struggling to connect the dots between the important elements of data governance like data classification, data indexing, data placement, e-discovery, and compliance.

    Learn More
    Get the Infographic

  • Women in Cybersecurity

    ·

    Melinda Marks

    In this video, Enterprise Strategy Group’s Senior Analyst Melinda Marks and Senior Account Director Johanna Schlegel share their experiences as women in the cybersecurity industry and what they are excited about as we build this new community.

    For more information, be sure to read Melinda’s blog on the inspiration behind this initiative and where she explores:

    • Do we really need another  women’s forum?
    • Our goals for this community (it’s simple: women supporting women).
    • How you can join us and get involved!
    Read Blog

    Join the community!

    If you are interested in participating in an interview about your experience as a woman in the cybersecurity industry, or would like to nominate someone else, please complete the form below and mention Women in Cybersecurity.

    All fields are required.

    Quoation Mark

    I’m confident in my skills and achievements. I want to be recognized on a level playing field. I am comfortable competing with men for jobs or for recognition. I don’t want to be selected for something based on my gender because of someone’s requirement to recognize more females…But let’s face it, women are underrepresented in our field.”

    Melinda Marks
    Enterprise Strategy Group Senior Analyst

    Women Inspiring Women

    Melinda Marks and Fleur Chapman, COO of ITC Secure discuss:

    • How Fleur was recruited into a cybersecurity role due to her experience in previous roles
    • Her biggest challenges both internally and with customers
    • Her advice to be confident in yourself and your ability

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Tanya Janca, Founder & CEO of We Hack Purple Community discuss:

    • Tanya’s computer programming background that began in childhood
    • The experiences that led her to write her first book, Alice and Bob Learn Application Security
    • The importance of diversity in the cybersecurity industry


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Barbie Bigelow, CEO at Emerald Growth Partners, LLC discuss:

    • How Barbie got into cybersecurity by operational necessity
    • Keys to success throughout her career journey
    • Launching the Women Cyber Governance Collaborative

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Arti Raman, the CEO and Founder of Titaniam discuss:

    • How did you get into this field?
    • What about your field of study? Your education?
    • What were your priorities as a CISO?


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Laurie Haley, VP of Strategic Alliances at Veracode discuss:

    • What got you into this field?
    • Can you tell me a little bit about your role at Veracode?
    • What challenges have you faced along the way?

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Wendy Thomas, CEO at Secureworks discuss:

    • What got you into this field, and what do you like about it?
    • You have a background in finance and business. Does that shape what you do today?
    • Can you tell me about Secureworks and the roles that you had there when you joined?


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Helen Patton, Advisory CISO Strategy and Planning at Cisco discuss:

    • What got you into this field?
    • Did your education shape what you do today?
    • When did you transition into Cybersecurity?

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Alex Arcilla and Gisela Hinojosa, Pentester at Cobalt discuss:

    That working in cybersecurity is really THE thing to do right now. The opportunities seem endless. But exactly what paths can you pursue when entering a field that is constantly evolving?


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Brittany Greenfield, founder and CEO at Wabbi discuss:

    • Starting her career with a degree in biotechnology
    • Turning her focus to cybersecurity
    • Now leads a company integrating security into software development

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Vandana Verma Sehgal discuss:

    • How Vendana got her start working in security operations
    • Her involvement in OWASP—leading to becoming the first female chair of the board!
    • Vendana’s passion for bringing more diversity to infosec


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Elizabeth Gossell discuss:

    • The evolving security challenges that come with M&A efforts, scaling, and sprawl
    • Liz’s experience in cybersecurity that started with an internship
    • Why career development and being a strong advocate for yourself is so critical for women

    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Caroline Wong discuss:

    • Caroline’s experience in the cybersecurity industry
    • Her advice on team culture and diversity in the workplace
    • Overcoming toxic work environments, work-life and family balance, resilience, and trusting our future selves to overcome these challenges


    Want to hear more? Listen to the full interview here!

    Read the Blog

    Melinda Marks and Sharon Goldberg discuss:

    • Sharon’s move from engineering to computer science and internet security
    • What motivated her to go from tenured professor to cofounder and CEO of BastionZero
    • How much progress has been made for women in the fast-moving cybersecurity industry

    Want to hear more? Listen to the full interview here!

    Read the Blog
    Request
    Briefing

  • Distributed Cloud Series

    ·

    Enterprise Strategy Group

    Research Report: Application Infrastructure Modernization Trends Across Distributed Cloud Environments

    To gain insight into the state of application infrastructure modernization trends, including movement to public cloud services and the future of the data center, key reasons companies are using more than one cloud service provider, the rate at which organizations are moving to the public cloud, and expectations of and plans for on-premises data centers, Enterprise Strategy Group surveyed 372 IT professionals at organizations in North America (US and Canada) responsible for evaluating, purchasing, building, and managing application infrastructure.

    View the Report
    Related briefs:
    Infographic

    Preview notable data points and key findings from the study.

    Download the Infographic

    Research Report: Cloud-native Applications

    Today’s businesses are evolving rapidly to meet the demands of their customers, but traditional and heritage applications often do not meet the requirements. IT organizations are trying to keep their businesses running while migrating to new, modern approaches to advance the business into the future. Many organizations are taking a “cloud-first” approach to their digital transformation initiatives, which requires building, maintaining, and operating a developer-ready infrastructure without impacting developer velocity. To understand cloud-native application trends, Enterprise Strategy Group surveyed 387 IT professionals at organizations in North America (US and Canada) responsible for evaluating, purchasing, managing, and building application infrastructure.

    View the Report
    Infographic

    Preview notable data points and key findings from the study.

    Download the Infographic

    Research Report: Observability from Code to Cloud

    Organizations continue to try to strike the balance between cloud-native and legacy infrastructure. Whether organizations take a “cloud-first” or a “cloud-when-it-makes-sense” approach to their digital transformation initiatives, the number and variety of infrastructure options and locations continue to expand. Specifically, IT operations teams continue to strive to improve collaboration with developers on building modern application architectures and establishing the related processes. As companies accelerate or embark on their digital transformation journeys, what is the expected role of ITSM in enabling businesses to realize the benefits of automation, observability, intelligence, and optimization? To gain insight into these trends, Enterprise Strategy Group surveyed 357 IT, DevOps, and application development professionals at organizations in North America (US and Canada) responsible for evaluating, purchasing, managing, and building application infrastructure.

    View the Report
    Infographic

    Preview notable data points and key findings from the study.

    Download the Infographic

    Research Report: The State of Digital Ecosystems at the Edge

    Organizations are distributing applications across multiple public cloud environments and edge locations. This is driven by the need to collect and analyze the data generated at these remote sites to enable organizations to improve quality, deliver enhanced experiences (both customer and employee), and gather deeper insights into the business. Because the “edge” can be defined in many ways depending on several factors, such as company size and industry, organizations employ a range of strategies and an ecosystem of partners that includes cloud service providers, telecommunication companies, colocation providers, and even traditional technology vendors to ensure robust edge computing environments that deliver critical business insights. To understand how enterprises are leveraging technology vendors, carriers, telcos, MSPs, and CSPs to innovate and optimize edge computing environments, Enterprise Strategy Group surveyed 374 IT professionals at organizations in North America (US and Canada) responsible for their organization’s edge computing applications, tools, policies, and procedures.

    View the Report
    Infographic

    Preview notable data points and key findings from the study.

    Download the Infographic
    Request
    Briefing