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Source: Enterprise Strategy Group Research Report, A Network Perspective on SASE and SD-WAN, November 2023.

The level of interest in secure access service edge (SASE) architectures has exploded recently as organizations struggle to use traditional, on-premises-based network and security solutions to support distributed, cloud-centric enterprise environments. While this has been an increasing challenge over the last few years, the pandemic and resulting spike in newly remote workers pushed many organizations to a tipping point when it comes to both security and network traffic. Additionally, the broad applicability of SASE leads to some confusion on where to begin and which technologies are required, exacerbated by legacy organizational dynamics. While Enterprise Strategy Group has seen SASE elevated to a CIO/CISO-led initiative in some cases, inconsistencies remain for many organizations in day-to-day collaboration across network and security teams.

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Source: Enterprise Strategy Group Research Report, Endpoint Device Trends: Evaluating a Shifting Desktop and Laptop Procurement Management, OS, Feature, Application, and Spending Landscape, February 2024.

Whether using traditional PCs or laptops, workstations, Macs, Chromebooks, or virtual desktops and applications, the endpoint device is the first link in the chain that connects a user to their work. In today’s typical corporate environment, IT organizations are tasked with supporting multiple endpoint devices per user across a range of hardware form factors and operating systems. Each device or OS type requires additional considerations for purchasing, deployment, management, and security. Acquisition, deployment, and ongoing management efforts are affected by this sprawl, with models often including thin clients, BYOD programs, unmanaged (zero-trust) devices, and corporate-managed devices.

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Source: Enterprise Strategy Group Research Report, 2024 Technology Spending Intentions Survey, February 2024.

While macroeconomic conditions have improved over the last several months, many businesses are still taking a cautious approach to spending. However, for many organizations, this is not an option when it comes to technology investments that underpin digital transformation efforts and increasingly serve as competitive differentiators. With this in mind, TechTarget’s Enterprise Strategy Group surveyed 938 senior IT and business decision-makers to ascertain IT budget outlooks for 2024, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans.

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Source: Enterprise Strategy Group Research Report, Distributed Cloud Series: Observability and Demystifying AIOps, August 2023.

The need for observability in IT operations management is driven by the desire for organizations to reduce downtime, increase operational security, and improve customer, digital, and employee experiences. This is important because software, in many cases, contributes directly to an organization’s bottom line. In IT operations management, the addition of distributed and multi-cloud, cloud-native development and architectures as well as the increasing importance of security mean that the infrastructure is much more complex and significantly more dynamic. For software developers and DevOps teams, understanding the behavior of their code in production and integrated development environments empowers them to troubleshoot and deliver better-performing code and applications in less time. Against this backdrop, IT and DevOps teams are embracing observability and, to a lesser extent, AIOps to help them instrument and monitor their infrastructure and applications.

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Source: Enterprise Strategy Group Research Report, Navigating the Evolving AI Infrastructure Landscape, September 2023.

As AI continues its meteoric rise into business and IT environments, organizations are rapidly assembling or accelerating strategies to support AI technologies across every applicable area. Unlike niche technologies that impact only certain processes or personnel, AI has wide-ranging potential to transform entire businesses, IT environments, and associated teams. In turn, AI strategies must be multi-pronged efforts that properly align business objectives with AI initiatives and expectations, which requires thorough participation from stakeholders across the organization. The underlying infrastructure and other supportive elements must be fully capable of supporting that tandem strategy.

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Source: Enterprise Strategy Group Research Report, Cloud Detection and Response, December 2023.

Increasingly dynamic cloud environments are presenting visibility challenges for security. Indeed, the majority of organizations claim that lack of access to physical networks, the dynamic nature of cloud-native applications, and elastic cloud infrastructure create blind spots, making security monitoring challenging. SOC teams need to address this cloud visibility gap by collecting, processing, monitoring, and acting upon information from an assortment of cloud security telemetry sources.

Additionally, nearly all organizations experienced a cloud security incident in the last year, resulting in application downtime, unauthorized access, data loss, and compliance fines. Thus, cloud security limitations can impact the business. Understanding this risk, executives and corporate boards are demanding measurable progress. Given the rise of digital transformation and cloud-native software development, CISOs must align threat detection and response spending with an increasing array of cloud-based business-critical workloads.

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Source: Enterprise Strategy Group Research Report, The State of DataOps: Unleashing the Power or Data, January 2024.

For most organizations, data is no longer only one of many elements that contribute to the success of business initiatives. On the contrary, data increasingly is the business, wielding formidable influence and power across numerous factors, including the ability to rapidly make informed business decisions. In turn, organizations are investing significant resources into the development of DataOps strategies that formalize parts and processes inherent to the data pipeline and help to build collaboration between stakeholders across the ecosystem. Data-centric challenges are extensive within any team connected to the organization’s data pipeline, including data producers, engineers, developers, and users. These challenges ultimately drive the adoption and use of technologies and processes designed to satisfy both common and unique data requirements.

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Source: Enterprise Strategy Group Research Report, A Network Perspective on SASE and SD-WAN, November 2023.

The level of interest in secure access service edge (SASE) architectures has exploded recently as organizations struggle to use traditional, on-premises-based network and security solutions to support distributed, cloud-centric enterprise environments. While this has been an increasing challenge over the last few years, the pandemic and resulting spike in newly remote workers pushed many organizations to a tipping point when it comes to both security and network traffic. Additionally, the broad applicability of SASE leads to some confusion on where to begin and which technologies are required, exacerbated by legacy organizational dynamics. While Enterprise Strategy Group has seen SASE elevated to a CIO/CISO-led initiative in some cases, inconsistencies remain for many organizations in day-to-day collaboration across network and security teams.

Not yet receiving Enterprise Strategy Group research in your inbox? Find out why the vendor community is buzzing about the Data Point of the Week by signing up to receive this consumable weekly dose of industry insight!

Source: Enterprise Strategy Group Research Report, Customer Experience Strategies and Technology Frameworks, June 2023.

Customer experience is the sum of a customer’s digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis. These processes aggregate and analyze customers’ perceptions and feelings resulting from interactions with a brand’s products and services, most often through short surveys collected throughout an engagement. Customer loyalty and retention are the desired results from the thoughtful execution and continuous improvement of CX.

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Source: Enterprise Strategy Group Research Report, Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns, August 2023.

While AI in general was already assimilating into the everyday business and IT lexicon thanks to ongoing AI and analytics strategies and initiatives, GenAI recently stormed the market and mindshare of decision makers across industries and major geographic markets. Business leaders see a massive opportunity to positively impact operations and customer strategies with GenAI, but its adoption and use across all business units carry a fair share of trepidation.

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Source: Enterprise Strategy Group Research Report, Security Services Edge (SSE) Leads the Way to SASE, November 2023.

Modern enterprise complexity is challenging cybersecurity programs. One of the biggest reasons is the broadening distribution of applications and employees away from traditional corporate locations, which is fueling complexity and creating networking and security challenges. Secure access service edge (SASE) technology can help address these issues, but adoption paths can widely vary. Indeed, the breadth of SASE and organizational considerations that must be accounted for when converging networking and security lead to a variety of starting points.

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Source: Enterprise Strategy Group Research Report, The State of Infrastructure Modernization Across the Distributed Cloud, November 2023.

The need to accelerate IT operations is perhaps more urgent than ever, as business and other organizational leaders look directly to IT to enable fast business decision-making. The good news is that technology quivers are brimming with tools to support operations acceleration, enabling organizations to speed both insights and outcomes as well as create an effective hybrid cloud ecosystem that is seamless and secure. Infrastructure modernization is evolving quickly, but bumps remain on the road toward cloud-like IT efficiency on premises and effective integration with public cloud infrastructure services.