Headless content management and commerce strategies can enable enterprises to keep up with the evolution of devices, apps, and channels their customers use, but traditional content management systems make the headless approach difficult or unattainable. Many content management software vendors have transitioned from on-premises to cloud offerings and broken their application features into microservices. This has led to a wider range of choices for buyers and paved the way for API-driven headless architecture as well as hybrid and decoupled CMSs. TechTarget’s Enterprise Strategy Group recently surveyed IT and business professionals responsible for digital transformation strategies, digital experience platforms (DXPs), and customer experience ecosystems to understand how DXPs are evolving.
To learn more about these trends, download the free infographic, The Evolution of Digital Experience Platforms.