In TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study, over 600 global technology buyers told us the content that helps them make smarter purchasing decisions. We distilled these essential items into an actionable, 10-question Checklist for Marketing Success in which you can self-evaluate your content strategy—and see if it checks all the boxes.
Making your customers’ shortlist relies on reviewing these factors. For instance, are you using high-engagement content formats; do you have enough content; are you meeting buyers where they’re conducting research, with the right content, at the right time?
Download the checklist to discover (and improve!) your score today.
