Data clean rooms are moving into the mainstream as privacy concerns complicate measuring ad ROI, but the “people problem” poses challenges to data operation success. Data clean rooms are becoming the preeminent tool for brands to better understand the place of digital marketing within the broader marketing ecosystem. In fact, data clean rooms are key for measuring advertising effectiveness, especially as advertisers are relying on cookies less, due to privacy regulations and big tech changes.
Read my full TechTarget blog.
