Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Practice Director Stephanie Corby has 20+ years of experience in IT product management, product marketing, publishing, and market research.
She is passionate about leveraging market-specific research and purchase intent data to provide technology vendors with personalized guidance on market penetration and B2B marketing best practices.
Prior to joining Enterprise Strategy Group, Stephanie was VP of Market Insights at TechTarget, Enterprise Strategy Group’s parent company, and Publisher of several online IT buyer communities, including TechTarget Customer Experience, TechTarget Unified Communications, and TechTarget Virtual Desktop.
Stephanie holds a BA in English from the University of Massachusetts, Amherst.
CX is a top business driver for enterprise organizations, but the reality is that most orgs are still in the early stages of CX maturity and strategy. The complexity of CX tech stacks has created integration and adoption challenges that will inevitably drive conversion to platforms.”
Stephanie Corby Practice Director, Business Applications & End-user Computing
Customer experience is the sum of a customer’s digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis.
