Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
As Enterprise Strategy Group’s regional director of analyst services for APAC, Aaron Tan helps clients identify and quantify key market trends on a wide range of technology topics, including cloud infrastructure, DevOps, business applications, and cybersecurity in the Asia-Pacific region.
Aaron also serves as Editor in Chief, APAC at ESG’s parent company, TechTarget.
Aaron is a seasoned media and information professional who has been involved in technology implementations in the public sector and has nearly two decades of experience covering B2B technology for leading media companies. He has held various managerial roles in the Singapore public sector, including the National Library Board of Singapore and the Infocomm Media Development Authority.
Aaron holds a bachelor’s degree in Communications from Nanyang Technological University Singapore and a master’s degree in Information Science from Syracuse University in Syracuse, New York.
The growing use of public cloud services in Asia-Pacific has not only drawn cloud suppliers to the region but also integration platform players who provide the glue that ties cloud services together in a multi- cloud and hybrid IT environment.”
Aaron Tan Regional Director Analyst Services, APAC
