About Us - Enterprise Strategy Group

Markets

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Business Applications

Cybersecurity

Data Management, Analytics & AI

Infrastructure, Cloud & DevOps

Markets

Back

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Services

Back

Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.

Overview

Insights

Back

Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

Overview

Who We Are

Our market experts leverage their insider’s experience and perspective on client challenges, their deep-dive demand-side research, and Informa TechTarget’s wealth of buyer intent data to identify critical market trends, competitive dynamics, and buyer triggers.

With these insightsTogether with global analyst and advisory leader Omdia, Enterprise Strategy Group™ helps clients navigate the subtleties of individual technology markets and provides prescriptive, actionable guidance to help them develop:

Winning competitive strategies and product roadmaps
Ideal customer profiles
Messaging that clearly articulates how their solution solves buyer problems
Independent validation of their solution’s technical and economic benefits
Full-funnel content to improve their tactical execution and shorten the sales cycle

Go-to-Market Expertise to Help You Win

Enterprise Strategy Group practitioners have real-world experience to help clients navigate the opportunities and threats in their respective markets.

Learn More

Our Services

From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, and compelling content creation, Enterprise Strategy Group experts focus on helping clients solve their unique GTM challenges.

Research, Advisory & Intent Insights

Ongoing access to Enterprise Strategy Group’s demand-side market research and expert insights, through our Annual Research, Advisory & Intent Insights program, helps make your unique GTM challenges more manageable all year long.

Learn More

Custom Research

With capabilities including surveys, secondary analysis, and market and economic modeling, we deliver critical insights for data-driven GTM strategies, roadmaps, routes to market, positioning, content creation, and more.

Learn More

Custom Content

Our deep market expertise helps you create compelling, research-based content that supports each stage of your GTM, in formats that suit buyers’ preferences, with no guesswork and a much lighter lift for you.

Learn More

Economic & Technical Validations

Our third-party validations accelerate mid-funnel prospect engagement by giving buying teams an independent assessment of your solution’s benefits, which instills confidence that it can meet their needs.

Learn More

Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Enterprise Strategy Group™ helps enterprise technology marketers innovate and compete more effectively. In this short video, see how with extensive experience as practitioners in your space, our expert analysts can help you make better decisions around strategies, markets, and features.

Watch Now